Deviceflow Update - July 2025

Hello friends!

Hope everyone's having a fantastic summer! Just got back from Nashville where I spent two days embedded with one of our distributor partners - nothing beats seeing our product in action and hearing directly from the folks using it every day. It's a long but exciting update. Thanks for following along!

TL;DR: We're building the first Multiplayer ERP for Medical Devices - where manufacturers and distributors actually work together, not around each other. $800k committed, selected for Plug and Play Tech Center, tracking 100,000+ devices, and deploying 4 game-changing workflows this month.

How You Can Help

1. Investors - Looking for a few more to round out our $1.5M pre-seed. Healthcare/MedTech experience ideal. Please send introductions to anatoly@getdeviceflow.com.
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2. Pilot Partners - Need intros to:
   • Distributors managing 5+ manufacturers
   • Manufacturers working with 5+ distributors
   • Anyone drowning in manual processes between partners!

Big News - Plug and Play Selection!

Thrilled to share that Deviceflow was selected to present at Plug and Play Tech Center Health Selection Day 2025 in Sunnyvale on August 12th!

Out of hundreds of applicants, they hand-pick only a handful to present to their network of investors and corporate partners. Can't wait to share our vision for a Multiplayer ERP for Medical Devices with this community!

Fundraising Progress

With folks going on break, July was about quality over quantity - deeper conversations with 2 funds now in due diligence. The Plug and Play selection is opening new doors. Still targeting close by end of summer to focus fully on growth this fall.

Current status: $800k committed toward our $1.5M target.

Product Momentum

The numbers tell the story:

• 20,000 shipments processed through Deviceflow (>700 weekly)
• 100,000+ distinct devices tracked across the Southeast
• 80% reduction in audit prep time (5 months → 4 weeks)
• Teams using us daily for cycle counts ahead of August audits

Nashville Site Visit - The "Aha" Moment

Spent 2 packed days in Nashville interviewing everyone - sales reps, ops teams, billing, leadership. The validation was incredible, but one conversation stood out:

Our champion told me that their previous manufacturer audit took nearly 5 months to complete and took more than 100 sales reps offline for days at a time tracking down individual implant boxes!

What an incredible relief Deviceflow brings to teams like this. Giving full inventory visibility to operations while helping sellers do what they do best - selling.

Rolling Out Multiplayer Workflows

This month we're deploying 4 workflows to our manufacturer design partners that fundamentally change how manufacturers and distributors work together:

1. Trunk/Consignment Orders - Both parties see the same order status, no more "what's the status?" emails, automated SMS and email notifications
2. Rep Onboarding - Get new reps productive in days, not weeks
3. Account Onboarding - Standardized process across all partners, capture of account-specific pricing & account payable contacts
4. Bill-only Orders - Finally, a clean way to handle consignment billing, including compliant signature capture and automated invoice generation

These aren't just features - they're the building blocks of our network where every participant makes everyone else's job easier.

Why "Multiplayer" Matters

Just like video games went from local single-player to local multiplayer, to online massively multiplayer, we’re building Deviceflow for the future of Medical Device commercialization.

Traditional ERPs are single-player - each company has their own system, their own data, their own workflows. The result? Multiple systems to access, endless emails, spreadsheets, and phone tag.

Some competitors say their systems are multiplayer - but tell that to a rep with 5 different apps on their phone, one for each of their partners!

Deviceflow is different. When a distributor updates inventory, all of their manufacturers see their products updated instantly. When a manufacturer ships products, distributors know immediately. Using multiple manufacturers’ products in a single case? No problem - Deviceflow supports that - and automates the unique workflows for each manufacturer.

It's not about forcing everyone onto one system - it's about creating the connective tissue between systems.

The magic: Every new participant makes the network more valuable for everyone else. Distributors want their manufacturers on it. Manufacturers want their distributors on it. The network grows itself.

Looking Ahead

August is going to be huge:

• Plug and Play presentation on August 12th
• First major annual audit using Deviceflow
• Expanding in Tennessee and throughout the Southeast
• Deploying to our first manufacturer
• Closing our round to fuel explosive fall growth

The medical device industry is ready for this change. Manual processes are unsustainable, and everyone knows it. We're not just building software - we're building the future of how this industry operates.

Thanks for being part of this journey!

Best,
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Anatoly, Dan & Jason
Team Deviceflow

P.S. - If you know anyone attending Plug and Play Selection Day, would love an intro! Always better to have friendly faces in the audience.

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